Job Requisition Details

Last updated on 10/05/2018

Marketing Data Analyst Richmond, VA

Job Description

maconit, inc. is seeking a highly motivated Marketing Data Analyst to handle analytics for major clients in the Richmond office.  The primary role of this position is to perform analytics that optimize results on behalf of our clients. 


·       Developing comprehensive measurement and analytics plans for multi-channel CRM campaigns

·       Conducting campaign analysis, including statistical significance testing to enhance campaign performance across e-mail, SMS, direct mail and other channels

·       Designing marketing dashboards for compelling data visualization

·       Delivering value-added insight into analysis results and making actionable recommendations

·       Collaborating with strategic, creative, and account staff, and interacting directly with clients


  • 3+ years in analytical/database marketing
  • Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, etc.)
  • SQL programming expertise (MS-SQL or Oracle)
  • Working knowledge of data visualization software (e.g., Tableau, DOMO, MicroStrategy, etc.)
  • Strong written and verbal communication skills, presentation skills, and ability to manage multiple tasks

Preferred Qualifications:

  • SAS, Python, r, programming expertise a plus
  • Digital analytics experience including use of Google Analytics or Adobe Analytics (Omniture) a plus